The story of Spider-Man: Brand New Day’s trailer is one for the history books. Released on March 17 by Sony, it became the first movie trailer in history to surpass one billion views, with WaveMetrix confirming the 1.1 billion total by Tuesday of the same week. The record was broken in just four days, cementing Brand New Day as a monumental event in modern cinema.
On its opening day alone, the trailer racked up 718.6 million views. Deadpool & Wolverine’s Super Bowl record of 365 million, Spider-Man: No Way Home’s franchise record of 355.5 million, and Grand Theft Auto VI’s cross-industry record of 475 million were all surpassed. Brand New Day’s numbers were more than double those of the closest competitor.
Crossing a billion total views in four days is without precedent. No trailer — regardless of genre, franchise, or platform — had ever achieved this. Brand New Day has drawn a new line for what’s possible in digital entertainment promotion.
The film, directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, opens July 31. The cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. As the fourth MCU Spider-Man film, it forms a pillar of Phase Six and releases in India in six languages.
The trailer’s portrait of Peter Parker — isolated in a city that doesn’t remember him, reaching out to Hulk for help — was raw, emotional, and completely compelling. Fans on every major platform shared their reactions with enthusiasm. As July 31 approaches, Brand New Day is widely expected to match its trailer’s historic impact at the box office.
